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The purpose of this privacy policy is to tell you about the information we collect via our websites and how we use it. In order to ensure that personal data is handled and protected in a proper manner, we comply with the Swedish Data Protection Act (PuL) and the principles of good practice in this area.


What information we collect

As a visitor to Stena Line Travel Groups/Sembos website, we ask you to provide personal information when booking a trip. The kind of personal information we collect is usually your name, address, phone number and e-mail address, and sometimes your personal ID number.


How we use your information

We use the information we collect for the following purposes: To enable us to offer secure and easy use of our website. To enable us to communicate with you, via e-mail or post, in connection with offers and catalogue mailing.



We use cookies to enable us to provide a website that runs smoothly and is easy to use. A cookie is a small amount of data sent to your browser from the web server of the site you are visiting and is stored on your computer's hard drive. If you do not agree to Sembo storing cookies on your computer, please disable the use of cookies in your browser. You can do this in the security settings. Please note that blocking cookies means you will not be able to book our trips correctly online. In this case, please book by telephone on +46 (0)42 37 85 00.



Our websites contain links to other sites on the Internet. We cannot accept any responsibility for how these sites handle your personal information, but we encourage visitors to read the privacy policies that apply to each site.



If you have any questions about how we handle your personal data, please send us an e-mail at or write to Stena Line Travel Group, Box 1324, SE-251 13 Helsingborg, Sweden. You have the right to request information (once a year) regarding the information we hold about you. In addition, you can always contact us to request the correction, deletion or blocking of your personal information. This requires your personal ID number in order to confirm your identity. All mailings we send by e-mail contain a clickable link that you can use to stop receiving e-mails from us.


Who has access to the information

Stena Line Travel Group is the controller of personal data for the personal information collected. We do not sell personal information to other companies. However, we do sometimes share information with suppliers and partners in connection with trips.


Security and confidentiality

Data protection and privacy are high priorities at Stena Line Travel Group. We take great care to protect personal information against unauthorised access, loss or corruption.


Changes to the policy

Stena Line Travel Group may update and amend this policy. We therefore recommend that returning visitors regularly check whether any changes have been made before providing personal information.